Key Responsibilities:
Marketing Strategy and Campaign Management:
Develop and implement comprehensive marketing strategies to raise awareness of The ACFB Fund and its mission.
Create and manage integrated marketing campaigns across multiple channels, including digital, social media, email marketing, and traditional media.
Craft compelling messages and storytelling narratives that resonate with target audiences and drive donor engagement.
Monitor campaign performance, analyse metrics, and make data-driven adjustments to optimise results.
Donor Acquisition and Relationship Management:
Identify and cultivate relationships with prospective individual donors, corporate sponsors, and grant-making organisations.
Develop and execute strategies to expand the donor base and increase fundraising revenue.
Implement stewardship activities to nurture and strengthen relationships with existing donors, ensuring their long-term engagement and support.
Collaborate with the executive team to identify and pursue major gift opportunities.
Fundraising Events and Initiatives:
Plan, coordinate, and execute fundraising events, including galas, charity walks, and community engagement activities.
Develop creative and engaging fundraising initiatives to drive donor participation and contributions.
Collaborate with volunteers, vendors, and stakeholders to ensure successful event execution.
Evaluate the effectiveness of fundraising events and initiatives and make recommendations for improvements.
Digital Marketing and Online Presence:
Manage and enhance the organisation's digital marketing efforts, including website content, social media platforms, and online advertising.
Develop and implement strategies to grow and engage online communities.
Optimise SEO, keywords, and content to improve the organisation's online visibility and reach.
Leverage digital analytics tools to track and report on the performance of online marketing initiatives.
Marketing Collateral and Communication Materials:
Oversee the creation and production of marketing collateral, including brochures, newsletters, annual reports, and promotional materials.
Ensure all marketing materials align with brand guidelines and effectively communicate the organisation's mission and impact.
Collaborate with designers, writers, and printers to deliver high-quality marketing materials within budget and timeline.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
Proven experience (at least 5 years) in marketing, fundraising, or a related role, preferably in the nonprofit sector.
Strong understanding of marketing principles, fundraising strategies, and donor engagement.
Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.
Demonstrated success in developing and implementing marketing and fundraising campaigns.
Proficiency in digital marketing platforms, social media management, and analytics tools.
Ability to build and maintain relationships with diverse stakeholders, including donors, sponsors, and volunteers.
Strong project management skills and ability to multitask and meet deadlines in a fast-paced environment.
Passion for mental health advocacy and a commitment to making a difference.
8-12 hours/ week
Getting started:
The first step is to express your interest by filling out the form below.
We will then put you in touch directly with the organisation for more information on the role and how to proceed.
Ref: 811
Management
Applicants for this role are required to undergo Police vetting.
You can find out more about this process on the Police website:
http://www.police.govt.nz/advice/businesses-and-organisations/vetting/information-about-vetting
We work with vulnerable populations